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The solicitation of information and combination with antecedently collected information to choose and deliver content for you and to quantify the rescue and potency of such content This includes using previously gathered information cum drinking games about your interests to choose content processing data all but what content was shown how much or how long IT was shown when and where IT was shown and whether the you took any action concerned to the content including for example clicking on content This does non include personalisation which is the appeal and processing of entropy almost your utilise of this service to later individualise content andor advertising for you in other contexts such As websites or apps over time